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RE:embedded in page
I'm not sure who was the first to do it, but I can tell you ARS brought the idea to us YEARS ago when we did a bunch of tours for them.
In my experience I prefer to use the video pop up page as another sales item. We've done everything from making really nice sales graphics on the page, to actually putting a mini join form on the page(This has worked out VERY WELL). The join form on the page requires some special programming but is worth it.
I have a lot of other worthwhile ideas and tips I could help you with -- but this is wharge for consulting;-)
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Sharky
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