View Single Post
Old 02-05-2007, 08:04 PM  
Nookster
Confirmed IT Professional
 
Industry Role:
Join Date: Nov 2005
Location: Hollywood, CA
Posts: 3,744
Quote:
Originally Posted by BrettJ View Post
I went with sponsors that sponsor/give back.

For multiple reasons.

1) if they have the money to spend on extra things such as contests, parties, dinners, etc they are probably doing well.

2) even if they aren't doing well - perception is reality - people will start promoting them more heavily - their tours will become recognizable and the conversions/interest will improve.

3) I support programs that help/support me over programs I've never talked to/had any connections to . it doesn't just have to be buying drinks - there are a number of ways of giving back - like Larry Flynts legal investments in our industry and the country's civil liberties that win my allegiance/loyalty.
I agree with you 100%. Although I haven't been to any shows yet or even met any sponsors face-to-face, when I notice that sponsors throw parties and whatever it shows they have money to spend so there's less of a worry about getting paid and whatnot and if they're donating to certain not-for-profit organizations which benefit the industry or whatever as a whole greatly increases my values for said sponsor.
So bottom line, yes I do push those programs more than others.
Although there is of course other reasons why I would push a non-social sponsor more than others, like conversion ratio.
Nookster is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote