Originally Posted by Princess Ellisa

Actually the chance of them remembering the branding is very good. It is sort of more of an immersion process that we use to promote these products.

First the students are hit buy us on the beach where we play all sorts of branding games with them, for example the hot game last year ended up being Sex Search.com Sex Trivia.

In exchange for playing they were give some shwag, condoms that said Sex Search on them (being used above for a water balloon fight) and hot movies free minute cards. If they actually won the game they were given cool Sex Search T-shirts or water bottles or beach bags.

At night they were hit with the branding again in the bar, sharpied to themselves for $1/domain or on the banner behind the girls in the contest or via the shirts and booty shorts.

What happened over the course of a week while the kids were hit over the head with our branding they came to associate us with the products and to recognize the brands and in some cases they came back the following days to let me know they had looked up our sponsor's sites on line.

Promotional offline marketing really focuses on building a brand and doesn't necessarily come with quantifying results through sales and emails, it is the same reason Tide sponsor's a nascar, to keep brand recognition up even though they are already one of the leading brands of detergent.

Something we are also doing this year is a text to screen program where students can send messages via their cell phones to a short code and it will appear on the sponsor branded screen in the bar. This will allow us to connect not their emails but their cell phone numbers for future marketing purposes.

Also for a sponsor who was interested in collecting profiles we could set something up in the bar where the students would get a ballot into a drawing for a wii or an xbox 360 in exchange for their info.

The possibilities are endless. Do not discount the affect of a logo being on a cup that they will see everytime they go to that bar thoughout spring break particularly since Rick's is really the bar of choice for everyone to really party at. Those logos will be retained and noticed particularly when coupled with enforcement from the beach and other spaces.