Quote:
Originally Posted by will76
There are ways to make money here for sure.
I don't think having your name on a cup is one of them though.
Things people need to remember about spring break (i've been more then my fair share of times in the past), the kids are drunk the majority of the time. If they have a cup in their hand there is a pretty good chance they are drinking and likely drunk, and when they are finished with it, it will get tossed in the trash. If they even read what is on it, the chances of them remembering it several days later when they get back home is slim to none. Even with a very brandable and easy to remember domain I bet your ROI would be very low.
Now if you could collect their email address from them so you can contact them when they get back home to their pc, that would be a good idea. Or if you give them something they will want to take home with them, t-shirts do great but cost is higher. Credit card companies make a killing off of college kids by getting them to signup for credit card all for a free stupid tshirt.
There are some good ways to make money from this market and there are a lot of ways to lose money if you don't do it right. A little innovation and thinking out the box someone could make a ton of money here. (Besides Girls Gone Wild).
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Actually the chance of them remembering the branding is very good. It is sort of more of an immersion process that we use to promote these products.
First the students are hit buy us on the beach where we play all sorts of branding games with them, for example the hot game last year ended up being Sex Search.com Sex Trivia.
In exchange for playing they were give some shwag, condoms that said Sex Search on them (being used above for a water balloon fight) and hot movies free minute cards. If they actually won the game they were given cool Sex Search T-shirts or water bottles or beach bags.
At night they were hit with the branding again in the bar, sharpied to themselves for $1/domain or on the banner behind the girls in the contest or via the shirts and booty shorts.
What happened over the course of a week while the kids were hit over the head with our branding they came to associate us with the products and to recognize the brands and in some cases they came back the following days to let me know they had looked up our sponsor's sites on line.
Promotional offline marketing really focuses on building a brand and doesn't necessarily come with quantifying results through sales and emails, it is the same reason Tide sponsor's a nascar, to keep brand recognition up even though they are already one of the leading brands of detergent.
Something we are also doing this year is a text to screen program where students can send messages via their cell phones to a short code and it will appear on the sponsor branded screen in the bar. This will allow us to connect not their emails but their cell phone numbers for future marketing purposes.
Also for a sponsor who was interested in collecting profiles we could set something up in the bar where the students would get a ballot into a drawing for a wii or an xbox 360 in exchange for their info.
The possibilities are endless. Do not discount the affect of a logo being on a cup that they will see everytime they go to that bar thoughout spring break particularly since Rick's is really the bar of choice for everyone to really party at. Those logos will be retained and noticed particularly when coupled with enforcement from the beach and other spaces.