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quiet -
I would offer them a special introductory rate, or even free access to an area for a period of time (no credit card etc.), maybe even just 5-10 links to your galleries (not a full series, but from different sections).
Then, if the expired members that log in to the free area want to, they can sign up at the cheaper introductory rate of maybe 2 months for the price of 1 (or half-price).
Then, if they sign up for a membership send them a thank you email and ask them if there's anything they'd like to see. If they don't sign up after logging in to the free area (say their email login expires after 3 days), then send them another email and thank them for checking out your site again, and ask them why what more you could do for them to sign up, and also offer maybe an even better introductory rate? 3 months for the price of 1?
Just some ideas.. Contact me if you'd like...
Cheers,
Matt
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