In EU, all EU-paysites are required to collect VAT from EU-customers. But not from non-EU-customers.
Opposite all non-EU-paysites are required, not only to collect VAT and pay to the EU-customers country, but also to establish a company adress in one of the countries, if they want to sell to EU-customers.
Same rule goes for all digital services now, like selling hosting to EU-customers.
In general its not a loss, but money you do not have in the first way, if you stick to the laws
