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The other problem... you have people trying to keep 1998 retention numbers with a 1998 members area paradigm. You think I sound like an old war veteran? I'm the one trying to tell people to take their members area to 2002 and do dynamic index pages - rotating pages - mining output data to organize feeds by popularity - user discussion forums - run contests... in short GROW WITH THE TIMES.
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Several of the top sponsors have said that even they dont see retention over 50% in extreme cases. excluding untouched niches, and exlusive content. This has nothing todo with 1998 mindset.. it has todo with a smart surfer, and realizing how the porn paysite works nowdays. Surfers now know that they can join, cancel and download your members area for 2.95.. so why would they stay for a month?