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I didn't post this to talk about how much total money you could make - the point was to compare the styles. Wether you do 1/4 of these numbers or not, the comparisons are scalable.
Exit figures AND upsells were included in those projections/examples.
86% retention OF FULL MONTHLY members, NOT TRIALS. If you aren't getting at least 85% retention of your recurring members now then you need to talk to me because I don't think I have a single consulting client under that figure and haven't for years. So I'm assuming the above post referred to trial numbers? Trial conversions can suck much harder I agree. All that comes down to content and how much.
As for having to have a pay per sign to be a big boy. I agree. Takes much more cash and also illustrates how much the quick buck mentality rules this business. Any examination of numbers will show you that you make more money on a revshare (with a "sticky" sponsor) than you would on pay per sign but you have to be patient to get those figures. You want money now - go pay per sign. You want more money later do revshare.
And lastly... yeah, pay per click is pretty well dead but since this study dates back a few years I chose to include it.
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Retired Pornosticator
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