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I can't speak for the sites in question of course, I haven't seen them.
I do know, you do not have to update a paysite for it to retain better than sites that do update. A main paysite of ours hasn’t updated in years, and it easily out retains and has a “natural” trial to conversion rate of 30%.. That number is impossible to reach if the members aren’t highly satisfied within the first 3 days.
Another example is a site I purchased recently. It hasn't updated since I took ownership - however its trial to conversions are at 60% (with upgrades) - and its current cancel rates are lower than any other sites that I own.
Affiliate programs will release a site and within the first 6 months it rocks getting 1000’s of members, but by the end of the first 6 months the novelty of the new site has worn off – the ratios quickly hit 1:1000+, sales drop from 100 a day to 30-40, and the math starts to show its time to move on. The site will continue to get sales though, and it will retain half okay because the member gets access to 100+ sites.
I do think there is an art to retaining members better on sites that don’t update. I have tested small and large – complex and simple – and bonus sites. I like to think I have found the fine line – good enough that my sites that don’t update retain .5 months longer with trials than my sites that do update.
I am revshare program, and I know most programs are. I really don’t think webmasters should jump around on revshare programs to be honest. Pick a few sites/programs you like, trust, and have a relationship with – and promote the fuck out of them, forever. That is the only way to clean house on revshare program.
Otherwise, stick to pps – and when the trends change – you change.
Wow, that ended up being long.
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