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I'd say it makes a difference.
The WORST shampoo/cond out there is "Tresemme" ...at least for my hair. I tried that once & ended up throwing it out. After 1 week of using it, I could literally feel and hear my hair stretching & snapping in half while I was in the shower.
I went to a salon & bought a bunch of heavy conditioners & shampoo's and brought my hair back to a much more pleasant state. I tend to flip between salon & non-salon products now. I like Finesse, because its lightweight, I like Joico, because its pretty deep penetrating, I like Inner Science because it smells awesome, and I like Bed Head because it doesn't give me the 'frizzies' as bad.
Shampoo I worry less about, Conditioner on the other hand is way more important. Get the wrong conditioner and you're going to end up with hair that doesn't feel "soft and silky" but rather feels "greasy" instead. This is because with a lot of lower end products they'll put a wax like substance into them to create the "shine" effect. The shine doesn't come from having healthy hair, it's from the coating of ingredients that doesn't "rinse off"
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