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If you have links on your page like:
h ttp://fatpussy.com/index.php?ccbill=1307951
versus:
h ttp://refer.ccbill.com/cgi-bin/clicks.cgi?CA=932167-0000&PA=1307951
and someone searches fat pussy @ Google, the first is better
PR might be helped also because I have been told the spiders ignore everything to the right of the ? mark
(your example has no ? mark though) most do
I'm far from an expert though,
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