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I love when I hear "Check out so and so and let's do something like THAT cuz I hear they do really good numbers" Eeeks! Try, test, and tweak! Your OWN ideas... There are major plans over here to change this very problem. They are already rolling with some ideas that have not been implemented and already seeing results. I think this year is going to cause a major shift in the way everyone is doing things.
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