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There is growing belief that Google is just plain broke. As in doesn't work! All fucked up.... How many horror stories do you have to read on the SEO forums before you believe. How many companies have to be driven out of business because they loose their Google placement for no reason that can be discerned.
Hidden links and text still affect SERP as does .edu and .gov spamming.
The notion that a site should be ranked on popularity as it relates to "quality" back links is flawed IMO.
Yes, I know Google provided a means for many companies to succeed without paying for the placement on key cash words. So in that statement lies the moral to the story. Don't rely on google for your traffic.
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