Quote:
Originally Posted by thehardtruth
Do you honestly believe that when Pepsi is seeking a new ad agency they run a contest by asking several ad agencies to spend their time and money producing campaigns and then pick the best one? Of course not.
The ad agencies sit down with Pepsi, assess Pepsi's needs and then pitch Pepsi on why they can best design a campaign that will benefit Pepsi.
Do you really believe ad agencies pay their employees to produce campaigns for contests with no guarantee of payment? How does one pay themselves and employees without getting paid?
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actually, you are 100% wrong
one of my best friends in the world works for a HUGE ad agency, and they do create ad campaigns all the time in hoping of "wowing" the ad buyer into hiring them
in fact, he just finished one for BMW, and my first reaction was "holy shit, you are doing bmw ads now?" and he replied "well, i hope so!"
big ad agencies do work on spec ALL the time to gain new clients