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I will tell you why I do it.
1. It keeps costs down on my end. I have to spend a lot less time with people who expect me to do everything for them and them just put up links and reap the rewards. This way I can pass those resources into making the site the best it can be.
2. Bigger market share for those affiliates allowed to participate. This translates into bigger checks for those affiliates.
3. Less competition for those same affiliates. They have an easier time getting listed. Make more from partner accounts and paid listings. Have an easier time for SEO purposes.
4. I get to know almost all of the affiliates which makes me more comfortable.
5. I get a lot less fraud all together.
6. Not about to lie, exclusivity pushes sales and draws in the bigger senders or more interest. Think about how many times you may have seen a thread that is something like "does xyz.com have an affiliate program?"
7. With current and future 2257 issues and the like, the less affiliates the better. That way I can assist in making each fully compliant.
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