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I listen to him every day. He was saying that around 6,000 people a day sign up for Sirius. That's pretty impressive.
If I were Sirius the one thing I would worry about is the fact that he is getting older and there is no telling how long he will stay in the game. He has 4 years left on his contract. If they average 1.5 million new subscribers a year they will add another 6 million before his contract is up and bring their total to around 12 million. The question is how many of them will stick around if he decides to retire and stop doing the show? I think they are working now to add stuff that people will want in order to avoid a huge drop when he does retire. They added NASCAR and NFL and they are always putting new stuff on there so I think they are trying to use Stern to bring them in and then use the other stuff to help keep them. I'm not sure how well it will work, but he can't go on forever so they need to do something if they are going to stay alive when he does leave. They have to be worried though. Many of the radio stations he was on when he was on normal radio have all but disappeared since he left them.
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