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it is smart. He is their marketing. just yesterday I saw a store display with him all over it.
Think about it. some one is thinking of buying the radio and they are standing in front of a display they have a choice between two. One has a star and the other you don't know. who do you go with? The star.
The article says they increased subscribers by greater than 2 million above what the analyst expected. This game is all about market share. Once you win the market then you cut costs. Think of amazon.com
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