Quote:
Originally Posted by eZe
Due to how Google's system automatically "optimizes" ad rotations it is possible to be getting traffic then totally have it drop off. Or vice versa, getting no traffic and then have it spike. I have a couple of clients who pay me to manage google traffic it is a total pain in the ass to try to explain this. Makes me look like an ass.
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Indeed... I was monitoring one campaign but did not really bother with a few very small ones that were active since 1.5-2 years... you don't think small steady campaigns will spike from 300 hits per month @ $0.15 to 3500 hits @ $0.97 overnight... especially not when there was no change made to TOS/Campaigns setup from that date.
It's like a bad surprise party.