Quote:
Originally Posted by bdld
yep when you have too many campaigns that sort of thing can happen, similar things have happened to me too.
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has nothing to do with how many campaigns or any factor i could figure out.
this is happening to a lot of people and a few that i know have got burned and happened to me a few times.
What happens is that you can have content ads on -and google regulates in different ways how those ads are shown, where etc based on a multitude of factors. traffic will be very consistent over long periods of time - say for the sake of argument, spending 50.00 a day on that particular ad group for months... then arbitrarily one day, it will sky rocket to the campaign max daily budget with 100% shit traffic. so it might go from 100 clicks a day for a few months... then out of the blue, it shoots up to 10,000 or whatever the max daily campaign budget allows.... usually with none clicking anything on the page. when that happens, it also causes the other ads to stop showing for content searches at the same time because the one group is over taking everything to achieve the max daily spend. it seems to be a pretty random thing and has nothing to do with click fraud i think... its just google fucking up. google should obviously know when a guys account history, going totally untouched for long periods of time and having a very consistent history, goes completely haywire.
google will always argue that the traffic is legit... it can happen to anyone here. set up a campaign with one ad group and one keyword like "poopy pants" and set the daily campaign limit to 5000.00 and there is a big chance that eventually it will go sideways and start hitting that daily limit eventually.... even when it has a history of months of only getting 2 clicks a day, regardless of bids/campaign budgets.
so you better be set up to protect yourself and be able to prove what happened as well as track click fraud if you want your money back. otherwise, what they would most likely do is credit his account back a few hundred dollars for "click quality adjustment" and call it good.
the simple solution is spreading everything over as many campaigns as possible with as low a daily budget as you are willing to risk... so if it happens, you have 30 campaigns with a max daily spend of 50.00 or 100.00.. instead of one campaign with a daily max spend of 3000.00 .. where one ad group will do this and run it up to 3000.00 everyday and keep doing it until you stop it.