View Single Post
Old 12-28-2006, 03:59 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Why do some sponsors expect to pay $300 and get $600 products?

I raised this in another thread but think it needs asking in it's own.

Many sponsors today realise the effectiveness and benefits of having great content. They also realise it can't be shot on a shoestring budget, and can't be bought cheap even if it can be produced cheap. Great content has a value to it regardless of the price it costs to create.

A value in traffic by the affiliates it attracts, the galleries accepted, the surfers attention, conversions and retention.

So why do other sponsors think because a guy in the Ukraine who picked up a camera last month/year will shoot it for peanuts every one else should?

Are the making so little they can't afford to pay more?

Or do they not realise the difference between good and bad content? So to them it all converts the same.

Is it worth more to spend money on more traffic than it is to convert more traffic?

Running a paysite with good content is not hard, affiliates and surfers know the difference, it's also very profitable.

You pay peanuts, you get monkeys. So don't be surprised or complain if their work is bananas.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote