Why don't you ask a little more vague, and impossible question?
Every site, and sponsor's different. I have had some I am STILL being paid on years later. I have some that were one hit wonders.
For my own sites, I have some people who sign up for the nonrecurring (and pay more) just so they are not auto rebilled. I guess so they do not forget? But they keep signing up that way.
Then there are others who have those credit cards who do not ALLOW auto renewals. So they have to keep signing up every month.
Lastly, those who rebill for years. My favorite. Rebilling customers get a lower rate, and make up somewhere around half I'd guess.
But you also have those who skip a month here and there but come back every other month, or whatever.
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Should You Email Your Members?
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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