Does the average conversion ratio that a site advertises matter to you when you are thinking about sending traffic?
I'm sure there's something to having a decent ratio, because if the site couldn't convert surfers it would have terrible ratios. What I'm curious about is whether or not this matters to you when deciding to promote a site. Your ratio could be drastically different. I have some affiliates that convert at less than 1:10, and some that never convert. My average, consistent traffic guys convert at about my overall average which is about 1:400.
I ask because as someone that's trying to get affiliates to come promote our sites, I don't seem to be attracting that many new webmasters. Well, new members that then send traffic.
Which leads me to a second question: I see a number of new affiliate sign ups that never send any traffic. Is this common? I would say that maybe one in ten new affiliates will end up sending traffic.
Any serious answers are appreciated!