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Something has bothered me about Slick's sites since I first looked at them. I've finally figured out what it is:
Because of the way his sites are set-up- as a high-skim TGP- there's no difference from a surfer's point-of-view between the sponsors and the trade partners. They're promoted in the same way- i.e. click the big image to go there. There's nothing in the structure of the site that indicates trade partners to be out of his control.
The only distinction is that Slick gets paid for sponsor promotion and gets traffic for traffic trades- but this is intentionally obscured from the point of view of the surfer. His sites promote the trade partners as much as the sponsors.
This makes him more responsible for the content that's on those trade partner sites.
Let's say that instead of his current set-up he had a box on the site with text links to his trade partners. And at the top of the box he had text stating that he had no control over what was in those sites. Then his sites would probably be viewed quite differently, even if they did link to bad stuff. He wouldn't be viewed as promoting that material.
I'm not suggesting that's a solution, or that it would be appropriate here. I'm just using it to illustrate that vigorously promoting your trading partners is different than just linking to them.
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