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$15 per domain, meaning twice as valuable as GoDaddy and NameCheap registrars, etc.. They won't lower their pricing until they'd absolutely need to, but, they are still cheaper than Network Solutions (I believe), and there will be a market for $15 cost domains, and without all of the unbelievable upsells of GoDaddy, and NameCheap hopefully won't go down that route either.
Matt
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