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You might want to consider creating or running some reports to try to pinpoint the reason
For the different payment options (if you have ones other than free trials), see the average length of time before the member cancels. Ex. free trials will not normally retain as much as normal signups.
Cancellation reasons (customer request, card could not be rebilled, etc)
If you have the email addresses and the time, you could even email a few members that have canceled to ask them their opinion of the site. Maybe even offer them something in exchange for their feedback
There are a lot of different factors at play, traffic levels and quality, niche saturation, how the market is now opposed to 9 months ago, etc. Do your best to narrow down what doesn?t work and figure out what changes need to be made, if any
Good luck
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