Jeez... *anyone* and their dogs can buy the lumps of metal - that's not the point. Ya think AMEX ran out and bought some vehicles to just "give away" for $5K each?
It's a promotion - you know, one of these things companies get benefits from? Then the lucky "winner" gets 'presented" with a car and their face plastered over Amex ads and other bullshit stuff - then stuffed for $5K extra on their Amex card
Suppose it appeals to folks who need something to make other asses appealing to them
PS Worst example ever was another Amex promo awarded to the "top Amex spender" (duh?). The prize was a vacation at some premier Florida hotel resort (original). Knew the winner of this "award" and it cost him more than Amex ever paid for the hotel (they only paid a basic amount for rooms - no extras). Asked him if he then charged his Amex card for all the extras? Of course
