This is what the templates I used in the examples look like:
http://www.swingcrowd.com/p/webcams/template.html
http://www.swingcrowd.com/p/dating/template.html
http://www.swingcrowd.com/p/loans/template.html
As you can see the %%KEYWORDS%% and %%RSS_CONTENT%% tags are replaced when the script build the pages. You can design the templates any way you want and add code for your banners, ads or links.