Quote:
Originally Posted by Jace
not really, the awards and viral-ness of them has gotten them far more exposure than any cgi shit would have
hell, I would have cared less if they did CGI.....oooo wow, someone else can work a computer....but they did the real deal, and the videos are so viral right now because of it...pure genius advertising
this, my friends, is EXACTLY what a company hopes for when creating an ad of this type
same with the Honda COGS ad.....pure genius and it still ends up in my email inbox at least once every 6 months
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A set of car parts working together to form a continuous stream of motion in an ad is probably of interest to many car owners... even to the non mechanical person that ad clearly demonstrates some of the car's features.
How many TV owners (or potential owners) would really be interested in balls bouncing down a street or ink flying in the air?
It is a cool ad but I can't understand how the typical consumer would see the behind the scenes stuff and think wow, I gotta buy me one of those TVs.
