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Old 12-04-2006, 12:54 PM  
rowan
Too lazy to set a custom title
 
Join Date: Mar 2002
Location: Australia
Posts: 17,393
Quote:
Originally Posted by Jace View Post
not really, the awards and viral-ness of them has gotten them far more exposure than any cgi shit would have

hell, I would have cared less if they did CGI.....oooo wow, someone else can work a computer....but they did the real deal, and the videos are so viral right now because of it...pure genius advertising

this, my friends, is EXACTLY what a company hopes for when creating an ad of this type

same with the Honda COGS ad.....pure genius and it still ends up in my email inbox at least once every 6 months
A set of car parts working together to form a continuous stream of motion in an ad is probably of interest to many car owners... even to the non mechanical person that ad clearly demonstrates some of the car's features.

How many TV owners (or potential owners) would really be interested in balls bouncing down a street or ink flying in the air?

It is a cool ad but I can't understand how the typical consumer would see the behind the scenes stuff and think wow, I gotta buy me one of those TVs.
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