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Google surefers are looking for free stuff and info.
Search on "erotic stories" for instance in overture and you'll find 42 paid lisings. Try Google and you'll find zero.
With AdWords you must also maintain a certian click-thru-rate or they remove your listing. So few people click on the AdWords links that it's difficult to even stay listed.
For PPC results with half decent traffic try overture, Search123, and Turbofind.com (which my company runs).
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-12clicks wears fancy boots.
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