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OK you are getting some seriously bad advice here
by people who know nothing about trademarks, service marks, copyright and the associative laws.
A trademark is determined by first use, the instant you usea name within an industry you own a trademark on that name, you do not have to register it to protect it, and even if you do register it that may not give you an exclusive on it.
Trademark law is kind of tricky but think of a trademark as applying to an industry and take for example Delta
Thats a good name and its used by lots of people like delta airlines and delta faucets
but both companies can use that name because nobody would confuse an airline for a faucet.
the respective LOGOs are a different story they are fully protected.
now lets consider the name Mike South I own a trademark on that name by virtue of the fact that I have used it commercially in the adult entertainment business.
theres also a car driver named Mike South either of us could legally own Mikesouth.com but if he put it up as a porn site then I have a trademark claim against him and If I posed to be a car racer he would have a claim against me follow me?
so lets say some girl calling hersel Betty BeeJay appears in avn magazine...you see this name and go out and check the url...lo and behold its available so you buy it
If you put up a site with a different girl called betty Beejay and its a cooking site (think rachel ray) then yer clear
if you put up a porn site....you are not and you will lose unless you can PROVE you used that name before she did commercially
Thats how it works in a nutshell
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Mike South
It's No wonder I took up drugs and alcohol, it's the only way I could dumb myself down enough to cope with the morons in this biz.
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