Quote:
Originally Posted by DaddyHalbucks
Price is not everything.
Actual sales studies have shown higher sales volumes when prices were raised.
A higher price connotes quality, a lower price, junk.
I would put all prices in US dollars.
Instead of trying to confuse the customer, tell them *why* $4.95/ $9.95/ $19.95/ $29.95 is a good deal, all the exclusive content, etc.etc..
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I have never in my life seen a study that looked at paysites online. Any marketing BS statistics you read often do not apply to adult sites.
Blooddolls or one of them is like 10 or 15 bucks a month, the sites do well from what I can tell. We have tested from $20 to $30, a lot.. Sales ratios didn't change, revenue went up, however natural trial to conversions went down. Up to $35 and $40 a month, first month retention went down, sales went down, trial to converts went down. The question comes down to how much do I pay my webmasters per sale and does the price difference cover the lost sales?
The price trick is done to cover webmaster payouts. If we pay $35 pps we charge the members more.. Simple as that.
Hey Paul, if you change the text to "euro debit and credit cards" or something like that you can remove the price symbol, the text as a billing option will pull better.