"Yeah, a sponsor can't be responsible for this if they do not know about it."
At the url example above, it's not obvious at all, what is going on, right ?
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This reminds me of a time I contacted a sponsor who had an affiliate using hotlinkpics from AP linked to the sponsor, and they didn't give a shit. I told them about it, and they didn't care.
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That's the point. A lot of problems could be solved if the sponsors as being the very first (and only) revenue stream would cut down on cheaters like that. But unfortunatelly i realize it won't happen, since it's all about the Bling Bling.
Michael