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Yeah, a sponsor can't be responsible for this if they do not know about it.
This reminds me of a time I contacted a sponsor who had an affiliate using hotlinkpics from AP linked to the sponsor, and they didn't give a shit. I told them about it, and they didn't care. At this point, I am not sure if the sponsor is responsible for doing something or not... I guess it's not their site, but they should have at least sent the guy a warning. I also emailed AP about it, of course. I don't know what ever happened to the guy...
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