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Just be prepared for some major security comittments to your bank if you do huge volume. Before all this 3rd party stuff, we did an adult merchant account and it was the biggest headache in the world. Keep in mind back then a lot of software that makes things happen wasn't even available yet. So we had to do a lot of stuff manually and then we became the banks guinea pigs when they did get software to automate processes in place and the software was dog shit, fucking up like crazy til they worked out all the bugs.
Anyway we started doing some significant volume very quick and then the bank called one day and said you're expanding too fast and we'll need you to secure your account with your house and some additional collateral. The banks were scared to death of high risk porn billings coming in such big quantities I guess. We also had to handle our own customer service which was beyond a total nightmare.
So no I would not recommend your own merchant account unless you like having more control and are willing do take the risks and handle the responsibilities of it all. There are advantages don't get me wrong, but in my opinion 3rd party is safer and easier to manage.
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