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Search google for the keywords you want to rank for. Look at the competition. Check out their backlinks. This is a good way to learn the how and why of a search engine rank.
You can do the same for all search engines.
Also while your looking at competing pages try to figure out what over terms they might be ranking well for. This can be done by checking the anchor text used to link to their pages.
This information is only useful if you can match or exceed what others are doing. In that case pick different keywords and phrases that are less competitive.
ROBO
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