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I'm not naming names, but I used to run a moderately successful non-exclusive coed megasite that consistently converted at better than 1:500 on rather crappy traffic (some days as low as 1:250, other days not quite so well) and cost about $1,000 to start up (plus monthly $$ for updates). It's pretty cheap to start non-exclusive paysites and most surfers don't know the difference (and the ones who do usually don't really care as long as it's the kind of porn they are looking for).
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