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Old 12-03-2002, 05:01 PM  
Snake Doctor
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Join Date: Mar 2001
Location: On top of my soapbox
Posts: 13,449
Quote:
Originally posted by TheDoc


The average trial to conversion is around 35%. Most billing companies will tell you this once you have done a little bit of business with them. I know a few programs/sites doing over 60%.

On that math counting cross sales, exits, upsales, e-mails, ect. A program paying $35 a signup does not have to shave if they are doing 35% trial to conversion or higher. Hell they can be doing 30% and still make money. The lower the trial to conversion the longer they have to either wait to make money back or the harder they have to shave.

Thanks for the info Doc, I always love reading your posts.
What's the average number of rebills per subscriber after they convert from trial? (Not asking you to post LC numbers, but if you know the industry average that would be helpful)
I'm wondering how much of the $35 payout comes from the exits, upsells, cross sales and emails.

I promote partnership programs mostly, and I've sent traffic to ALOT of different 60/40 programs and I've noticed 2 things.

1) Signups are not worth $35. No matter how good the site's retention was compared to all the other sites out there.

2) I still make more money with partnerships, because I get SO MANY MORE joins on the 60/40 programs using the same traffic and marketing style.
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