Originally Posted by NetRodent

Those might not be upsells, but rather an attempt to "poach" members. I'm involved in the operation of a competing dating site and we routinely have other dating sites (or affiliates of other dating sites) trying to poach our members.

We're also infested with cam girls trying to sell their services and Russian and Nigerian "girls" looking for suckers to scam. We catch most of these scumbags before they have a chance to do too much damage, but fair number do get through.

I don't know the details of how Various operates, but I have to assume they have the same sort of predators targetting their members that are targetting ours.