http://en.wikipedia.org/wiki/Adultfriendfinder
Criticism
AFF has been frequently criticized as a popular target for phishing attempts and other online scams. Such schemes work by creating fake profiles with attractive female photos, and then using these accounts to attract visitors to pornography websites or to initiate scams such as the Advance fee fraud (AFF scam).
AFF, along with most major dating sites, employ an 'abuse team' as an extension of its customer service team, to deal with spammers, scammers, the obscene and the obnoxious.
It has been claimed that AFF consistently uses controversial advertising methods such as spam and spyware.
The most recent criticism to be experienced by the adult meeting website has to do with the use of "decoys".
There are several claims that the people in the chat rooms are not genuine people, that they are "plants" or "decoys", the main goal is to start a continuous conversation with their mark. These marks are usually men or women who have not purchased complete memberships and in doing so are not able to access the full features of the website. The goal of the decoy is to convince these marks to purchase the full membership. Which would thus allow the mark full access to all of the sites features, such as the most important, email. Which is necessary to continue contact with the decoy who they believe to be an actual AFF member. The benefit to AFF, more pricey memberships are purchased and members remain on the site far longer than those with limited memberships.
There is even a criticism by paying members. Gold members are routinely assaulted with fake communications, requesting e-mail communications and asking to pay for an account on another website. Gold members have complained that 4 out of 5 communications are totally false.