I found ad words to be a pain in the ass. It pisses me off when the learning curve involves paying money while you're learing. My suggestion is to read up on search engine optimization and couple it with trading links and buying text links from high traffic porn site. It takes about six months for search enigine optimization to pay off, but once your PR goes up, people will trade links with you. Good for the long run type of deal.
Kesey
www.webelez.com