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i'm not sure myself, but i'm guessing there's a definite formula to making adwords work in your favour. there's got to be some potential in it, so see what the responses here are, and give it a shot. i wouldn't expect anyone who knows whats really up to open up and share their strategies that easily though. luckily, there are a few cool people around who might let us have some scraps to work with though...
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