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Well here are your basic options when it comes to mainstream traffic
cpm ads through fastclick/casalemedia/valueclick - they have monthly minimums
seo with goog/msn/yahoo msn is without a doubt the easiest one to rank in
ppc with adwords or networks like adbrite
Anyone who is selling you mainstream traffic is probably using one of the methods above and will just charge you extra to make a profit.
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