Quote:
Originally Posted by OG LennyT
so you're saying what? People with the right skill sets become program owners, and that doesn't necessarily mean they were a good affiliate?
I can dig it  |
Actually, it can mean BOTH:
Case 1: Good affiliate / Good program manager: if you got the TGP, bot, p2p, SEO, (insert whatever traffic source here) traffic game down a bit and you want to ramp up, you must have optimized your promo materials as an affiliate to your traffic. (Read:
Sculpting your Content around your Traffic). You then build on this traffic base to build a program. You focus on a particular traffic source (since your materials have been proven to convert it) then you branch out to other traffic sources.
Case 2: So So affiliate / Good program manager: you do okay by being an affiliate but you are a better manager. Like I mentioned earlier, being a program manager involves many skill sets so if your competency is spread out fairly evenly, this might be the route to go. Of course, there's many trials and errors...many bumps on the road. So make sure you have some cash reserves as you learn....... specially if you decide to go PPS too early.
There are other permutations but if that's the case, it probably makes more sense to stick with being an affiliate because you either make more money being an affiliate or need to ramp up in experience/specialize in a particular traffic source. After a bit, step up to the program owner level.
Just like the restaurant biz, programs open all the time but only a few make it really big. Many end up being sold.
Just my
on this issue. If you'd like more info like this,
please read my blog.