Quote:
Originally Posted by Mad man
Please post more about reconciling traffic. As I develop sites I?m having issues concerning differing traffic sources. I?d like to learn what your take is. And I?ll explain what I?ve been doing so far.
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Basically, it's a conflict between TRAFFIC OPTIMIZATION (ie., SEO) vs. CONTENT OPTIMIZATION (coverting the traffic once you get them to your site) across differing sources of traffic.
When I write a site I normally look at what keywords I have a REALISTIC chance of getting from the big 3 engines for that site. These are mid to lower level keywords that deliver sustained traffic. RECONCILIATION becomes an issue when the keywords you didn't use for SE are keywords (well part of ad copy really) that draw a LOT of traffic from other (non-SE related) sources. However, when they go to your SEO'd site (for other keywords), the text, the call to action, the configuration of the sales psychology for the site (both in terms of content and link structure) is geared towards SE-favored keywords instead of the other traffic source.
A clunky approach (which I'm using) is to use differing domains. One domain/site is just for SE traffic, the other is traffic source specific. I'm working on automating the solution (with manual inputs from outsourced labor
) to this issue.
The most common approach, I believe is, to just have the SE-geared site try to convert non-SE traffic. Kinda wasteful, don't you think?