Quote:
Originally Posted by DamageX
Which is exactly why it would fit perfectly in Google's portfolio. Murdoch isn't dumb, if the right offer comes in he'll flip MySpace very fast.
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Murdoch won't flip MySpace. He was late to the Internet game and made a risky purchase (Google were offered Myspace) . He's an empire builder and sees his old world media assets depreciating as a result of the Internet. He has to have an online strategy and at the moment MySpace is it. He's not all of a sudden going to abandon it.
Of course Google already have made a play for MySpace since News Corp bought it. They offered 900 million for the search revenue from Myspace and other News Corp sites till 2010, and Murdoch accepted.