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I agree with you that it's not always convenient to have to wait 9-5 hours to place an order (i'm a late night guy myself). However not all businesses can afford to hire 24/7 support because quite honestly the business may or may not be there in the off hours to make it worth it.
That might be close sighted but in our own business we have tried working later hours and having staff on for those customers but it hasn't been cost effective.
DH
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