Steves suggestions for using domains containing his trademaks and tradenames are nothing but acceptable in my opinion.
Using them honestly and sending traffic to LS Media is a relationship which makes sence for both sides. And protecting the trademarks and tradenames does make sence, too. It will prevent cheaters from abusing those names sending traffic to dishonest sites.
So following the rules Steve suggested is not a big deal for those who will play honest.
Have you ever tried to get a licence for the name "Coca Cola" using it for a commercial? If you have, you will appreciate those easy rules LS Media has just created.
