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I think it's kind of silly to blame a sponsor for everything here. If your traffic doesn't convert with them, pull the links and put up a new one. I'm not sure why people always assume that contacting a rep or sponsor is somehow going to magically fix bad conversion ratios. If a sponsor knew how to magically turn your 0:4500 into 1:500 with the snap of a finger, they wouldn't be in need of affiliates.
You also have to take into consideration that 0:4500 is a fairly small sample size if you consistently converted at 1:800. A nice little run with that sponsor and you're back to where you should be.
I guess I don't put the onus on the sponsor. There are simply too many out there to sit around and worry about one. If they don't convert with your traffic any longer, move on.
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