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Wiredguy, it is still the same end result - Zango (which is an asterixware company) profits from running PPC SE feeds. They encourage surfers to use these searches, and the method they get them to searches is either by popping them over other sites (rare) or by doing the usual things like getting the user to set their home page, add bookmarks, and for some scumware companies, even more devious means.
People paying for adwords (or other SE feeds) need to say to those suppliers "I don't want my ads to run on scumware sites, and I will not pay for traffic from those sites... and if you are not able to handle that, I will not buy from you". The economic pressure of any number of people walking away from ad campaigns because of this stuff will make those companies consider their position.
A sharply worded letter about placing ads on sites which many consider to be scumware might also help out.
Economic pressure will change the game.
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