Great to see and forgive my ignorance but I'm just curious how you and other sponsors will "handle the matter" if it's other sponsors bidding on your keywords?
Pussycash: "Hey don't bid on imlive, pussycash etc anymore on zango ok?"
Other sponsor replies:
a) "Oh sorry we didn't know it would be a problem, we'll stop right now"
b) "We have to before you try to do it to us"
c) "It's a free country, whoever has the deepest pockets wins"
etc etc
I doubt it will be a) so how do you solve it?
